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Lead Behavior

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Lakhani_s
Level 2

Lead Behavior

in one of my recent campaigns is lead behavior at the same time sent/delivered/open or click, what should I consider bot open or real open?

 

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Darshil_Shah1
Level 10 - Community Advisor

Re: Lead Behavior

Email activities could potentially be from the email scanners. Additionally, if the leads with quick opens/clicks have similar set of domain(s) (indicating same set of privacy filters/scanners) then there is a greater chance that opens/clicks were not from a real human.

I would suggest you to turn on the filter and log bot activities from the Email settings in the Admin - this'll help you identify to an extent the bot email activities for future emails.

Best,
Darshil

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4 REPLIES 4
Darshil_Shah1
Level 10 - Community Advisor

Re: Lead Behavior

Well, it could be a case where a real person did actually open the email as soon as it was delivered to their inbox. Do you see a lot of such leads with same/near same time for all the email activities (sent/delivered/opened/clicked)?

Best,
Darshil
Lakhani_s
Level 2

Re: Lead Behavior

yes, there are a lot of leads  with same/near same time for all the email activities (sent/delivered/opened/clicked

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Darshil_Shah1
Level 10 - Community Advisor

Re: Lead Behavior

Email activities could potentially be from the email scanners. Additionally, if the leads with quick opens/clicks have similar set of domain(s) (indicating same set of privacy filters/scanners) then there is a greater chance that opens/clicks were not from a real human.

I would suggest you to turn on the filter and log bot activities from the Email settings in the Admin - this'll help you identify to an extent the bot email activities for future emails.

Best,
Darshil
Lakhani_s
Level 2

Re: Lead Behavior

OK, this might have the chance of bot opens/clicks.

Already Turn on the bot filter.