Re: Is there a way to see how leads move through streams?

mb3
Level 1
Level 1

Dear All,

 

are you aware of a way to check how leads transition through email streams in Marketo? 

 

For example, I set up a nurture stream where leads get to stream 3 in 2 ways:

-after seeing all emails in stream 1 and 2

- if they don´t open the first email from stream 1 and 2

 

If I have 3000 people in stream 3, is there a way to visualize in Marketo how many of them got to that stream because they went through stream 1 and 2 and how many of them got to stream 3 because they didn´t open the first email from 1 and 2 stream?

 

Hope my question is clear:)

 

Thanks a lot

Mattia

1 REPLY 1
Darshil_Shah1
Level 10 - Community Advisor + Adobe Champion

One of the ways would be to build couple of SLs with filters on the email engagements aligned with the conditions you're using for transitioning in the stream 3 AND "Engagement Program Stream Changed" filter with constraints added on the New and the Previous streams. # of people who transitioned to stream 3 from stream 1/stream 2 after seeing (I believe that means opened) all the emails/if they didn't opened the first emails in respective streams (1 or 2). Or, if you've separate traffic campaigns that set-up to transition people in to the stream 3 from stream 1 and stream 2, you can simply check the campaign members of each of the transition campaigns.