I am launching a 'Continue our email relationship or unsubscribe' campaign to leads that have not clicked any emails within 90-days.
The first launch will cleanse all historical leads that have not clicked any email between Jan 1, 2001 and Jun 30, 2013. Thereafter, the email will automatically be sent to leads that have not clicked on any email in 90-days.
I am having trouble building a smart list that captures the right audience.
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Example:
(1 and 2) and (3 or 4)
1. 'Not opened email': 'Email: is any' 'Date of activity: Between: 01/01/2001 and 06/30/2013'
2. 'Country: is 'US, CA''
3. 'Unsubscribe: false'
4. Marketing suspended: false'
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The issue is that this smart list includes leads that were inactive between '01/01/2001 and 06/30/2013' BUT clicked on emails AFTER 06/30/2013.
Does anyone have any suggestions on how to modify this smart list, or has anyone created a successful 'Continue our email relationship or unsubscribe' campaign I could model mine after?
Hello Mike,
This nurture stream sounds like a great idea!
Please tell me, what criteria did you use to collect the leads with little-detail and/ or no activity?
Best regards,
Mary