Is Relative Score Value = Zero, a data error or part of the MKTO model?

Anonymous
Not applicable

Is Relative Score Value = Zero, a data error or part of the MKTO model?

When I run a report against Relative Score Value, we see leads in 4 buckets with Relative Score Value = 0, 1, 2, or 3.  Someone asked me what does it mean when you see Relative Score Value = zero.  I'm trying to understand if the MKTO Relative Score Model splits the population into 4 tiers (in which case, relative score value = 0 is valid).  Or if Relative Score Value = Zero is an indication of a data error or a process error.

Thanks in advance for any advice.

Regards,
Dani
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Josh_Hill13
Level 10 - Champion Alumni

Re: Is Relative Score Value = Zero, a data error or part of the MKTO model?

You can see this by going to Admin > Sales Insight.