Is it possible to send an email out to the Leads "Alternate Email" address instead of their "Email Address"?

[Nate_Oosterhous]

Hi Everyone!

Does anyone know if it is possible to send an email out to the Leads "Alternate Email" address instead of their "Email Address"?  

[Kim_Allen]

I'm curious what the reasoning is? We don't keep alternate email addresses but have done some campaigning where we get an "alternate email" and then replace the original email address with the new value. Just curious what your goal is 🙂

Kim

[Anonymous]

I can think of at least one good one: Work email address and home email address. 

[Anonymous · Accepted solution]

You could always do this:

1. Create a dummy text field in Marketo only... something like "Email Holding".
2. In your flow, use Change Data Value three times, like so...
3. Change Data Value: "Email Holding" to {{lead.email address}}
4. Change Data Value: "Email Address" to {{lead.alternate email address}}
(might want a short wait step to let the system catch up)
4. Send email
5. Change Data Value: "Email Address" to {{lead.email holding}}
 

[Nate_Oosterhous]

Kim: Rebekkah is spot on why we have a work email address and a home email address.  We don't want to have two separate leads that are the same except they have different email addresses.  This allows us to have one lead with a work email address and a home email address.  

Ryan: Thanks for the idea.  I will have to run some tests with that.  It looks like their is nothing within marketo that allows for this without sometype of workaround.

[Neil_Robertson6]

It's a perfectly valid request tbh - I like the workaround - the only issue I can see is concurrent campaigns.