Looking to generate a report to who visited a specific page BEFORE filling out a form. I want to basically analyze which content on our website is most influential in generating marketing conversions (ie: filled out form.)
You could look at Referred Page/Referrer info.
You could try
Visited Page X in time range
Not Filled Out Form in time range
Filled Out Form X after time range?
Thanks Josh, I tried that method using a variety of date ranges and it definitely only captures a small percentage of data and isn’t reliable enough to use for reports. I think the referral url is probably the safest bet.
Christina - If you are tracking "Goals" in Google Analytics, I'd suggest leveraging "Reverse Goal Path" report to analyze pages that people visit prior to conversions.