Is it possible to determine when a field value changes as a result of an email blast?

[Anthony_Pica]

We have an email blast going out to notify customers of a new release to one of our apps, and one of the links in the email points to a marketo landing page where they can manage their email preferences (it's the unsubscribe page but with a couple fields added to it).

We would like to be able to determine when a field value changes as a result of this email blast. If we simply do a campaign with a trigger of "Data Value Changes", it will affect all leads even if they didn't receive the email.

Is it possible to determine when a field value changes as a result of an email blast? Perhaps something like 'field value changed within 30 seconds of clicked link in email'?

Thank you.

[Anonymous]

I think something like what you suggest sounds good. You just have to make sure this is set up before the email goes out.

Smart list:

Data Value Changes - trigger
Clicked link in email within last 1 minute - filter

Flow:

Whatever - change status progression to responded, add to list, etc.

[Anonymous]

One other approach is to use a hidden field on that form, and pass in a field for your specific email as a URL parameter. That can then be captured in that form, and this avoids any weird timing issues you might see with the clicked link approach. The downside, is it might take a little more effort to setup.

-Erik