We launched our first engagement program earlier this week. Because we first wanted to test on a small number before rolling out to a larger part of our database, we've added about 4500 leads into the program. 2 casts have gone out and when I look at our results dashboard it appears that we 0 engaged leads.
The content we are using has been optimized over the past month across several other lists testing for open rates, click-thrus and conversions - so I'm confident we are putting our best foot forward here.
I understand there is a private algorithm which determines an engaged lead from a member, but I find it hard to believe that out of a list of 4500 I can't even get 1 pereson to qualify as engaged. Can anyone shed some light onto this?
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