I've been continually formatting and including a text version for all our emails and was wondering if it's still needed. I found this old post and was wondering if it's still valid.
Please share your thoughts.
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Of course Sandford is right. And yes, you should also eat less meat and work out more!
(We're not doing it. Effort is too high. Marketo's autoconversion from HTML to Text is useless, so you'd really have to create TXT version templates of your HTML templates, or even manually make the text version of each email pretty. Nobody got time for that. But Sanford is still right!)