In this Bizible Virtual User Group meeting filmed in October 2019, Marketo Engage Champions @Kimberly_Galit1 and @Ajay_Sarpal2 discuss:
- A brief introduction to Bizible
- What IS Marketing Attribution?
- What are the different attribution models?
- What insights can you get from the different models and reports?
- Why is Marketing Attribution important?
- High level types of reports to use!
If you have any questions for Kimberly or Ajay, feel free to reply in the comment section below!