Insert variable in email?

[Anonymous]

I'd like to include a variable (a different URL for each lead) within a Marketo email - is this doable? If yes, how?

[Josh_Hill13]

You could do this with a custom field:

Custom URL (String)

then populate that field

then in the email, use

{{lead.Custom URL}} wherever the URL should appear, including in links.

But if you are thinking of PURLs, please look up th PURL documentation...as that is quite different.

[Dan_Stevens_]

If you do go the PURL route, just be aware of some of the inconsistent behaviors:

https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PnYOAA0