Inferred Data - How and When is it captured?

Anonymous · ‎12-21-2015

We are seeing inferred data populate sometimes and sometimes not via the Web Service API. I've heard that inferred data populates on the second page hit? Is this true? If no inferred data is being populated does that mean that my leads are converting on their first visit? Is there any change we can make to settings so that inferred data is captured all the time?

John_Clark1 · ‎12-21-2015

Hi Shirleen,

Inferred data is captured the first time a lead encounters a munchkin tracked page. This data is currently saved in an anonymous record in your database, and when the lead becomes known that information is placed in the known record as well. This process depends on the lead using the same browser, and therefore having the same cookie throughout.

If leads are being created through the api, and are not getting associated with the previously tracked anonymous record through the cookie in their browser, then some records may not have inferred data upon becoming known. You'll want to be sure whoever set up your api calls is using the associateLead call.

John

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