Inactivity filters to clean up inactive leads

[Jennifer_Bisho1]

Since our company recently got blacklisted (due to an unfortunate moment where someone accidentally sent an email to our entire lead database), we are trying to get off of the list.  Marketo suggested that we send an opt-in email to those leads that have been inactive for the past 3-6 months to update their preferences.  I created a Smart List to capture these leads but the number seems a little too high to me.  Are these filters correct?

[Devraj_Grewal · Accepted solution]

Jennifer, make sure you also include a filter of "was sent email: in past 180 days". You want to make sure those that haven't opened in the past 180 days were even sent an email in the past 180 days.

[Jennifer_Bisho1]

Good call.  That dropped down the number a little bit.  It's still pathetic though but I am doing it right lol.  Thanks!

[Josh_Hill13]

That and it may be that most of your database never engaged.

[Jennifer_Bisho1]

Unfortunately you're right...our database is a disgrace lol.  We desperately need a real CRM like Salesforce.