I'm seeing a discrepancy in the number of leads when using "Email Opened 'is not'" vs "Not Opened Email" in one program. Why does this happen? If I want to send an invitation email to a list of people who did not open the email the first time I sent it, which filter do I use and why?
Smart List #1: (results = 405 leads)
Smart List #2: (results = 523 leads)
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You will instead want to use two filters in addition to the member of program filter with "ALL" logic:
Want Sent Email: Invite
Not Opened Email: Invite
This will successfully generate a list of leads who were sent the invite but did not open it.