Inactivity filter vs. activity filter

Level 4

Inactivity filter vs. activity filter

I'm seeing a discrepancy in the number of leads when using "Email Opened 'is not'" vs "Not Opened Email" in one program. Why does this happen? If I want to send an invitation email to a list of people who did not open the email the first time I sent it, which filter do I use and why?

Smart List #1: (results = 405 leads)


Smart List #2: (results = 523 leads)



Level 10 - Champion Alumni

Re: Inactivity filter vs. activity filter


To receive a faster response and to get the most out of Community, please move this discussion to Products​ as Community Help and Feedback​ is meant for discussions about this Community Portal itself.

  • "Opened Email: is not" means the lead opened any email, but not the one you listed
  • "Not Opened Email: is" is specifically leads who did not open that email and includes those leads who were not sent the email at all and those leads who were sent the email but didn't open it

You will instead want to use two filters in addition to the member of program filter with "ALL" logic:

Want Sent Email: Invite

Not Opened Email: Invite

This will successfully generate a list of leads who were sent the invite but did not open it.