Inactive Leads

[Anonymous]

Hi All,

I am currently trying to create a list of Inactive leads (which I know are quite a few!).
 
Has anyone tried to compile a similar list???? If so what filter did you guys use.
 
Thanks in advance.

Chris

[Edward_Masson]

If you have build up some behavior data you can use some of these filters:

• NOT Filled out Form
• NOT Visited Web Page
• NOT Score was changed
• NOT Clicked Link in Email

Most behavior data gets pruned and archived after 90 days: http://community.marketo.com/MarketoArticle?id=kA050000000L5XJCA0

So you can only go back that far.

[Josh_Hill13 · Accepted solution]

You can opt out of the 90 day deletion if you ask Support.

But another thing to note about inactive, you should use ANY or group filters depending on what your goals are. If you are scoring a lot of behaviors, then NOT Score Was Changed could be good. If you prefer to target direct behaviors, choose the ones that make sense for you. Make sure each filter has the Date of Activity filter on there.

So you might want people who haven't (Clicked Link In Email AND Not Visited Web Page) OR (Not Opened Email, etc). Or you might want people who haven't done anything at all in 180 days, so then you'd use AND for all filters.

Most firms I've worked with try to remove inactives or wake the dead 90 and 180 after days of no activity.

[Anonymous]

Thank you both....