Inactive Leads in MS Dynamics

[James_Glavin]

Hi there,

I'm a new Marketo User, working with MS Dynamics CRM. Does anyone know what happens if you deactivate a lead in Dynamics? I know that inactive contacts aren't loaded into Marketo on the initial sync, but I wonder what happens if a contact is deactivate once it's already in Marketo. Is it automatically removed from Marketo, or would we need to set up a campaign to do this? 

Thanks in advance for your help!

James

[Anonymous · Accepted solution]

We use MD Dynamics and our deactived leads do not get removed from Marketo. 

[Anonymous]

Another tid bit no one at MS told us. You can only sync up to 200 fields between Marketo and MS, after 200 your sync will stop until you remove the excess fields. 

[Anonymous]

Is this true? This is the first I have heard about the 200 field max? 200 CRM default fields or 200 additional custom Marketo fields? or 200 fields total?

[James_Glavin]

Thanks Christina - both very helpful answers!

James

[Anonymous]

A market rep suggested I create a 'marketable leads' smart list, which includes those who haven't soft bounced more than 3 times, who have never hard bounced, who have not unsubscribed, who are active contacts in CRM in order to append those that have the opposite true - from an email. Because it's a smart list - it will include deactive/inactive contacts that become active again in real-time, but realizing I might have a problem with suppressing those net news leads not yet in CRM that don't meet that criteria? My gut reaction was to build a suppression list for this reason and exclude those in the suppression (unmarketable leads) smartlist. Thoughts?