Improve Email Deliverability

[Anonymous]

We've begun our email marketing campaigns through Marketo and are noticing incredibly higher bounce rates than we experienced using MailChimp. I've spent quite some time reviewing Marketo's documents regarding email deliverability and they all suggest setting up branded CNAME/DKIM/SPF links.

How can I check to see that this was completed by my IT department? If it wasn't, how do I get these things set up.

[Anonymous]

Hey Justin,

The documentation on https://community.marketo.com/MarketoArticle?id=kA050000000KzXJ&src=#5 is very handy in getting the necessary instructions to your IT team for SPF, DKIM, and CNAME setup. If you've already done this and received confirmation from your IT team that all have been completed, yet are still seeing performance issues, double check that you've submitted the follow up materials to Marketo support as well (Particularly item 6.7 for DKIM signing).

Marketo can't complete some of their setup tasks until your IT team has completed theirs, and certain tasks incomplete like the DKIM signing can have a big effect on your deliverability.

Hope this helps,

Jeff

[Josh_Hill13]

There are also a couple of other guides for this process:
http://www.marketingrockstarguides.com/dkim-spf-and-cname-setup-for-marketo-289/

and test.hollebone.ca

If you've just setup Marketo and did not go through this process, then you don't have dkim/SPF or branded tracking setup yet.

[Anonymous]

Thanks - I guess what I still don't understand is how to check if my SPF/DKIM are set up correctly in Marketo other than trusting the fact that my IT department completed their tasks correctly. Can you tell me a quick way to find out?

[Anonymous]

You can check to see if it is set up correctly using this tool http://www.kitterman.com/spf/validate.html