Image Token dynamically populated from Salesforce

[Anonymous]

I have a weekly email I send out to our clients that includes the pictures of the head sales team members (3 people) in the signature.  Right now, the pictures are just uploaded from the image library.  

I'd like to move away from this model and make the email more personalized.  Ideally, I'd like to have each client receive the email from their Sales Rep and only their Sales Rep's image would be in the signature of the email.

Our Marketo account is linked to Salesforce, where we do have Sales people assigned to contacts in "Salesforce".  I already personalized the "From" portion of the email with the Lead Owner token.  I can't figure out how to dynamically populate the Lead Owner's image at the bottom of the email.  Do I need to create a new token for this?  If so, how do I integrate it with Salesforce?

[Anonymous]

We do this with Marketo's Snippets. Per Lead Owner, we have a segment, that then dynamic segmentation on the snippet to send the right person the right signature. 

[Anonymous]

One thing you can do is upload all the headshots to your website with a naming convention.

Ex: www.yourwebsite.com/firstname-lastname.jpg

Then when I paste the image, I would embed the tokens in the url

<img src="http://www.yourwebsite.com/{{lead.Lead Owner First Name}}-{{lead.Lead Owner Last Name}}.jpg">

See if that works.

[Anonymous]

Ben,

i am trying to do this now with sales rep images. I have uploaded our images and am curious did you create a segment to call upon or just create a snippet with this naming convention?

[Anonymous]

We do it all the time!

you need neither segment nor snippet.

※Setting segment and snippet is another way to do this but much more complicated.

Just like Ben said,all you need to do is

1. Upload headshots to your website or Marketo Design Studio.

   Make sure the files` name are excitely the same as the Salesforce lead owner`s names.

   So the images Url will be like

    www.yourwebsite.com/james-bond.jpg

    www.yourwebsite.com/sherlock-holmes.jpg

2. Edit the mail, insert images to signature,input Url as below

   www.yourwebsite.com/{{lead.Lead Owner First Name}}-{{lead.Lead Owner Last Name}}.jpg

[Anonymous]

Brilliant! Thank you!