Add the Google Analytics/AdWords tracking code

[Anonymous]

How do you add the Google Analytics/AdWords tracking code to Marketo landing pages so all of the traffic is captured? 

[John_Clark1 · Accepted solution]

Hi Julie,

Where do they recommend that you put the code? 

You can add code to your pages by putting it in the template for the page, or you can use an HTML block while you're in the landing page editor itself.  The putting it in the template will give you more control over where that code goes.

John

[Stijn_Heijthuij]

John Clark​; can you put the entire script into a token and change it on a program / folder level if needed?

[Grégoire_Miche2]

This is usually done on the template, not in the landing page.

The usual place is just before the </head> of the template.

-Greg