If we delete a lead that unsubscribed...

[Anonymous]

and they are somehow entered back into Marketo, say through a conference attendee list, will Marketo realize and honor that the lead unsubscribed before? 

I don't want to delete all my unsibscribed leads, but I would like to clean up our database to target customers.

[Anonymous · Accepted solution]

I would keep unsubscribes in your database. You can just keep the Unsubscribed = False filter in all email campaigns so that you get the correct number.

If you don't want them clouding up your CRM (SFDC?) then maybe create a queue and make it hidden.

[Anonymous]

Durable Unsubscribe was released on 2011. You can delete them if you chose. I typically export them to a master excel list & then delete them. 

[Alex_Stanton1]

I prefer to keep the unsubscribes in the database and filter them out as needed. Kim's suggestion is also a good idea. I recently had to deal with a migration from one platfrm to another and I could easily mark all the unsubscribes without much digging.

[Anonymous]

I wonder why no one paid attention to Adam's comment - it's a perfect solution if you have lots of unsubscribed leads and don't want to pay for them. Adam, BIG thanks!

[Anonymous]

How do you prevent the unsubcribes from being imported again if they are deleted?  They may be on a conference list that you upload, and then they are receiveing emails again after they unsubscribed.  That is my concern with deleting them.

[Anonymous]

At the time, when the feature was released it was billed as taking care of this exact problem Toni. Now, that's just a memory in my head and there's not a direct mention of this use case on the page Durable Unsubscribe, But my memory says that this was a use case 3 years ago.

[Anonymous]

Hi Toni,

I am getting an error when i try to open the "Durable Unsubscribe" page. And I am not able to find it. Will it be possible for you to direct me for further information on it.

Thanks,
Khushboo

[Anonymous]

Hi Khushboo,

I am getting an error as well.  Marketo must have removed the page.

Thanks,
Toni