I want to undo the demographic score for all my leads. What's the best way to do this?

[Anonymous]

I want a fresh start on the demographic score for all my leads. Not sure the best way to do this.

I was thinking I could create campaign to set all demographic scores to 0, then rerun all the scoring campaigns with new scores. I assume that'd be fine, but how would I erease only the demographic part of the lead score, and not the behavioral part?

[Josh_Hill13 · Accepted solution]

Yes you can do this.

Change score: Set Demo Score = 0
Change Data Value: Set Lead Source = {{lead.Behavior Score}}

[Anonymous]

Ah yes, of course!

[Anonymous]

Josh,

Why do you suggest Change Data Value: Set Lead Source = {{lead.Behavior Score}}?

[Anonymous]

I think he meant to say Lead Score = Behaviour score. 

This would apply in the scenario where you are updating both values every time you make a score change, so that lead score will always equal the sum of the two.

If you are rescoring demographic you can just set the total lead score equal to behavioural, and demographic = 0, then continue to increment both back up from there.