How to use a link in a lead token

[schlesinger]

Hi all, I am assigning custom-generated link urls to a custom field I created on Marketo records called Survey Link. Each person I am including will have a unique link associated with their record. I was then looking to use this field as a token {{Lead.Survey Link}} in an email as a button link. When I put the token {{Lead.Survey Link}} in the URL area on the button or linked text, it is not loading.

I saw a previous post for My Tokens, but the token would be a Lead Token, because the links are unique to each person and could be in the thousands. 

Any idea why the link is not working? I did remove https:// and place it outside to the token {{

[Darshil_Shah1 · Accepted solution]

Are you able to share the snapshot of how you've added the URL (e.g., via the Insert Link option)? Additionally, did you make sure to view the email by the Person (test record)/List before clicking the URL? As-is, with the Default view, while previewing the email, any of the lead tokens (including the Survey Link lead token) would not be populated.

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I did remove https:// and place it outside to the token {{

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Placing the protocol outside of the token ensures the URL is trackable.

[schlesinger]

Hey Darshil, that was the issue. When I tested the email/sent sample as a specific person, it worked. Thanks so much!