How to track Marketo forms in Google Analytics using using API and Google Tag Manager (GTM)

[dkonig]

Would this be better than say using {{Page URL}} as the label in the GTM/GA tag for the event?

[SanfordWhiteman]

A built-in token is fine, too, I just like to have direct control.

[dkonig]

Ok. So if I go the route of adding through a push I need one more line of code such as:

"marketo.form_url": document.location.href

[SanfordWhiteman]

Yep!

[dkonig]

Excellent! Thanks.

Pardon this non-programmer question but is there any significance to the naming convention? For example could:

marketo.form_id

 be simply

form_id

[SanfordWhiteman]

It's just a convention to create a namespace-like/hierarchy-like/object-like feel.  You don't have to use it.

In other words, it simulates a complex object like:

{
  "marketo" : {
     "form_id" : 123
  }
}

But it isn't really like that under the hood, it's just flat.

[dkonig]

When it comes to implementing tracking in Google Tag Manager (GTM) what is the process?

[SanfordWhiteman]

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When it comes to implementing tracking in Google Tag Manager (GTM) what is the process?

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Well... what are your goals? GTM + Data Layer seems like something you're already using.

[dkonig]

Sorry for the delay. The goal would be to track successful form submissions in Google Analytics