How to spread a brand message without impacting planned campaigns?
We have just released a new baseline and would like to communicate around it with a series of 3 short messages. As most of our global and local campaigns are already scheduled, we have decided not to send a campaign focused on those specific messages. Instead, we have voted for having one of the messages at a time displayed as a visual just outside the "mailing frame".
One of our concerns is that this may dilute the inital message (e.g. webinar promotion). Do you confirm? Or impact is mininum?
To minimize the risks, we have thought that we could: a) send a reminder to anybody who clicks in email to open brand message and not the initial CTA b) add at the end of the brand message landing page a button that leads back to the initial CTA