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How to identify the Bounce Reasons in Marketo

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aniruddh
Level 1

How to identify the Bounce Reasons in Marketo

 Hi there,


Can anyone share some insights on how do we identify the bounce reasons for the Hard and soft bounces in Marketo? I believe there is no insight report that shows bounces and their logs explicitly like how it is in other ESP's. As we are seeing too many soft and hard bounces recently we would like to know the reasons to work on our deliverability.

Any help is much appreciated.

Thanks,
Aniruddh

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Floyd_Alvares2
Level 8

Re: How to identify the Bounce Reasons in Marketo

You can reference the bounce codes here: https://nation.marketo.com/t5/knowledgebase/email-bounce-codes/ta-p/251014 - this would be a good place to start analyzing your bounces.

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Katja_Keesom
Level 9

Re: How to identify the Bounce Reasons in Marketo

I have found this a very useful basis for setting up a proper bounce management process: https://nation.marketo.com/t5/knowledgebase/maintaining-a-directory-of-leads-bouncing-emails/ta-p/30...

It really brings all the relevant information to the surface and makes it actionable.

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yukotakagi1
Level 4

Re: How to identify the Bounce Reasons in Marketo

In the past, I was able to file a support case to Marketo to receive a deliverability report. I think they can only do this once in 3 months but I suggest you request the report to Marketo through filing a case. 

 

Floyd_Alvares2
Level 8

Re: How to identify the Bounce Reasons in Marketo

You can reference the bounce codes here: https://nation.marketo.com/t5/knowledgebase/email-bounce-codes/ta-p/251014 - this would be a good place to start analyzing your bounces.

Katja_Keesom
Level 9

Re: How to identify the Bounce Reasons in Marketo

I have found this a very useful basis for setting up a proper bounce management process: https://nation.marketo.com/t5/knowledgebase/maintaining-a-directory-of-leads-bouncing-emails/ta-p/30...

It really brings all the relevant information to the surface and makes it actionable.