How to identify last activity date?

[Anonymous]

Is there a way to identify the date of a users last activity? Activity as in email open or click (excluding unsubscribes), web page visit, webinar or trade show attendance (from a list import). IM doesn't work because just visiting a web page isn't Interesting enough to capture. From this we want to identify the number of months since last activity.

[Josh_Hill13]

Sure, just pull a filter on one of those.

But Updated At is probably a better way to do this. Many firms also have a Last Campaign Response Date.

[Anonymous]

Hi, Does last activity date will be the last email opened date or last link clicked date or whichever action is last?