How to email massive volume quickly

Kirstin_Mahoney · ‎03-17-2020

(I'm not sure I have the right board for posting - please guide me to a more appropriate place)

Given the current environment, we are being asked how it would be possible to email out a blast that would increase our normal daily email volume by ~300% (for ~7 days). I'm extremely alarmed (as I'm sure anyone reading this would be) about accomplishing this without hurting our Sender Score and IP reputation, but I'm being pressed for creative solutions.

I'm thinking either using a different IP address (Mail Chimp, or ?), or negotiating an extended timeline where we can very slowly increase our daily email volume to include more and more of the desired target audience.

Any advice, creative solutions, or resources - as quickly as possible would be incredibly helpful.

SanfordWhiteman · ‎03-18-2020

Understanding your point (I think) about opens/clicks happening automatically (images being downloaded or bots clicking) - but not sure what else we could look for to prove, could you enlighten me?

Regardless, I'm not feeling great about a blast to a list of leads who have (albeit automatically) opened or clicked an email less than 25% of the time in the last 6 months. Typically we have a good audience when we do reach out, so I'm wondering if the concern would be associated with getting too many complaints/SPAM flags, or is it predominately about having the email well-engaged with?

Really appreciate your insights @SanfordWhiteman .

Journey through your site. Form fills. Custom objects being attached. Other activities only done by humans.

Regardless, I'm not feeling great about a blast to a list of leads who have (albeit automatically) opened or clicked an email less than 25% of the time in the last 6 months. Typically we have a good audience when we do reach out, so I'm wondering if the concern would be associated with getting too many complaints/SPAM flags, or is it predominately about having the email well-engaged with?

It's about a sudden spark in the % of complaints, because even though you can tolerate a small number of spurious "I didn't sign up for this" complaints (even if they did) you don't want to multiply that suddenly.

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