How to create gated content on landing page?

[Anonymous]

Hi,

Does anyone know how to create gated content using Marketo - where once a form is filled out it will trigger an automatic PDF download for the user?

Any responses would be appreciated.

Thank you.

[SanfordWhiteman]

This is basic Marketo Forms 2.0 functionality.

The simplest approach: set the form's Thank You Page ("Follow Up With..." in Form Editor) to the downloadable asset.

Recommended approach, since you will be implicitly verifying the lead's email: trigger on the Filled Out Form activity and send the asset via email.  If you do this, don't send them a direct link to the asset but rather send them to a redirector page, as described here.

There are many resources on these topics. Start with the Marketo Docs and continue with a Community search.