How to Create a Campaign of Leads from URL (Last Touch - UTM Attribution) in Marketo?

[mollyhass]

Hi All - wondering if there is a way to create a Marketo campaign for leads coming from a URL (Last touch - UTM based attribution)? If so, any tips/tricks to make it happen within Marketo would be greatly appreciated.  Thanks! 

[SanfordWhiteman]

You're saying "campaign" but a better way to look at this is a Smart List, that's the first ingredient for any camapaign.

You have to be stamping the LT UTM set (and presumably FT as well) to lead fields to create such a Smart List. Marketo doesn't keep Visit Web Page visits long enough, nor  does it automatically keep the last interesting pageview for you. You have to do the prep work.