How to block lead creation while uploading the lead without email address?

[Sant_Singh_Rath]

Today I have uploaded the leads with wrong mapping for email address but I noticed all the leads were uploaded having email address blank. Is there any way we can block this type of lead creation?

[Grégoire_Miche2 · Accepted solution]

We usually have a smart campaign that detects any lead creation with email address empty end immediately delete them from Marketo.

-Greg

[Sant_Singh_Rath]

Thanks Greg! I think this would be the best way to remove them.

[Grégoire_Miche2]

If you use a trigger, remember to add a wait at the beginning of the flow and test the existence of the email address as a choice in the flow, to avoid any issue with database latency on the creation that would drive to delete leads that do have an email address.

I personally prefer to use a batch.

-Greg

[Sant_Singh_Rath]

Hi Greg,

One more question here! If we will create this trigger then all the anonymous leads will also be deleted from Marketo database. I am not sure if deleting anonymous lead is good option.

Please suggest.

Thanks!

[SanfordWhiteman]

The create event won't fire while they're still anonymous.

Still, to me, building this campaign to account for user error is overkill. The consequences of uploading a CSV with a bad mapping, then simply deleting and reuploading if you realize you messed up, are quite minimal.

On the other hand, the negative consequences of a global campaign that deletes leads with no email address can be much worse. What if somebody deliberately attempts to upload a list which only has phone numbers (think SMS campaign)? Then you're summarily deleting all their leads without explanation.

[Jackie_Potts]

I don't think there is any way to block this. When importing, check the email address field example to make sure it is showing an email address.

[Sant_Singh_Rath]

Thanks Jackie!