How long does it take for an urgency score to go down?

[Anonymous]

We are having some issues with our MSI creating a false sense of urgency.

Previously we were deleting records with no email address as a trigger campaign that was giving a false sense of urgency, we've allowed these records to sync back into marketo and prevented them from passing through any socring campaigns but I still see 3 flames in MSI.

How long does it take for these flames to simmer out?

Is there anything I can do to extingish them?

HELP I'M ON FIRE AND I CAN'T PUT IT OUT!

[Josh_Hill13 · Accepted solution]

Jeffrey,

Urgency is the measure of recent changes in the Lead's Score. More activity over a shorter period creates more flames.

These scores are held in Urgency (0-1) and Relative Urgency (0-3).

So in theory, you could set a flow to adjust all of these leads to 0 and that should take care of the fire. I'd test that on ONE lead first though.

Somewhere, buried deep in this site, is a calculation of how the urgency works. I can't find it in my guide so that's the best of my knowledge.

[Anonymous]

Thanks Josh, I set the lead score to 0 and still had the flames but I noticed that the custom field we have for behavior was empty, as soon as I set that to 0 the flames went out!