When looking at the unsubscribe page for Marketo Sales Engage, there's three options: unsubscribe from sales emails, unsubscribe from marketing emails, and unsubscribe from all. When unsubscribe from all is clicked, Unsubscribe/Email Opt Out is set as true in Marketo/SFDC, but what are the other two? How do they work and are they recorded anywhere?
Let me add some commentary around this.
I'm specifically talking about the unsubscribe link that generates on Marketo Sales Engage emails (e.g., https://toutapp.com/dont-bug-me/ ) that takes visitors to this prebuilt landing page:
Clicking on "All emails" changes EmailOptOut to true in Salesforce (and then syncs down into Marketo—I'd really prefer this to be fixed at some point to check for a Marketo email and give a MSE-related reason on the data value change) but I'm having a hard time understanding what exactly the other two fields do.