How do you track visits on Marketo Landing Pages in Google Analytics?

[Alyssa_Maker]

I am trying to track visits on my Marketo Landing Pages in Google Analytics so that I can set up goals in GA. My GA code lives in Google Tag Manager and I added the Google Tag Manager code to all my Marketo pages. I also added our subdomain "content.synthio.com" to "Exclude URL Query Parameters" and it is still not working. When I search the pages under page views, no data comes up and our goals are not working.

Anyone know how to make this work?

[SanfordWhiteman]

Please supply one of your page URLs and I can tell you if it's sending data to the GA collector.

There's nothing special about logging Marketo-hosted LPs in GA. You can treat them as you would any static HTML pages.

[Alyssa_Maker]

Here is a Marketo Landing Page we have: https://content.synthio.com/Website---OnePagers_The_Marketers_ToolBox_Website---OnePagers_The_Market...

Thank you for your help.

[Grégoire_Miche2]

GTM is indeed rolled out to the LP, as well as GA.

What is the UFRL of the follow-up page (I did not want to fill out the form to avoid skewing your stats.

-Greg

[Alyssa_Maker]

Hey Greg,

I have the tag manager code on all the landing pages but it is still not showing up in my Google analytics. It keeps saying no data when I go to Page performance and put in the URL of the landing page and I've also tried doing it with everything after the \ after our content.Synthio.com I know our goals are probably not working because Google analytics is not reading those pages and our goals use those pages. Is content.Synthio.com considered a sub domain?

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[Grégoire_Miche2]

Hi Alyssa,

Yes, content.synthio.com is a subdomain of synthio.com, as www.synthio.com is also another subdomain of synthio.com. IMHO, it's either related to how you are rolling GA to the page through GTM (same GA porperty ID ?) or how the subdomains are being configured in GA properties.

-Greg

[Alyssa_Maker]

I am using the same GA property ID. I am using the same code that is on our website www.synthio.com

Do I need a different property ID? Should I not use Google Tag Manager and just but the code directly in Marketo pages?

And when I was researching to see how to set up sub domains it kept telling me to go to property settings and where it said exclude url query parameters I put content.synthio.com

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[SanfordWhiteman]

Your pages are definitely logging to the GA collector, so like Greg says the problem is within your GA dashboard:

[Grégoire_Miche2 · Accepted solution]

Do I need a different property ID?

No, you don't

Should I not use Google Tag Manager and just but the code directly in Marketo pages?

No you don't

said exclude url query parameters I put content.synthio.com

Why would you do this ? I think this is were the problem is.

In "exclude url query parameter", remove "content.synthio.com" and add "mkt_tok" to exclude this when traffic is inbound from an email link

-Greg

[Alyssa_Maker]

I excluded content.synthio.com because when I was trying to figure out how to get GA to track everything I read kept saying to exclude that. I just took that out and put in "mkt_tok" instead. Should it start tracking automatically or will this take 24 hours to show?

[Grégoire_Miche2]

It should start tracking automatically. Make sure you clean the cache on your browser if you want to test.

-Greg

[Alyssa_Maker]

I tested and it is tracking now! Thank you very much.

I have one more question if you are able to help! I have Google Goals set up and our High conversion goal is working now that everything is tracking. It is just set up if someone hits X page and the URL is equal to.

However, our MIL goal is not working. That one is set up if someone hits X page and the URL begins with and I put "/Thank-You-Page-Website" - the full URL is https://content.synthio.com/Thank-You-Page-Website---OnePagers_...

Do I need to do begins with https://content.synthio.com/Thank-You-Page-Website ? The reason I am doing this is because every thank you page is unique to its program so the part after "Thank-You-Page-Website is different depending on what kind of asset it is and the part after OnePagers or it might be Quick Guide is the title of the asset.

[Grégoire_Miche2]

Long time I have not tried this. You need ot run a test, I am afraid

-Greg

[Alyssa_Maker]

I was able to figure it out. I was testing it in my Master view which I forgot excludes our company IP address so once I tested it in my Test view it was working.

Thank you so very much for your help!

[Grégoire_Miche2]

Hi again ALyssa,

please mark the question as answered.

-Greg