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Re: How do you manage A/B design testing for emails?

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Annmarie_Doran_
Level 2

How do you manage A/B design testing for emails?

I've seen references to A/B design testing for landing page but have not seen anything related to A/B design testing for emails in a program. Does this functionality exist?  If so, can anyone provide insight on how to set it up?

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Josh_Hill13
Level 10 - Champion Alumni

Re: How do you manage A/B design testing for emails?

There are two ways. please review the docs:

I also wrote a long guide on AB testing in general, although it doesn't quite go through the above systems

http://www.marketingrockstarguides.com/marketing-rockstars-guide-to-marketo/

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Josh_Hill13
Level 10 - Champion Alumni

Re: How do you manage A/B design testing for emails?

There are two ways. please review the docs:

I also wrote a long guide on AB testing in general, although it doesn't quite go through the above systems

http://www.marketingrockstarguides.com/marketing-rockstars-guide-to-marketo/