How do I transition leads between engagement streams based on lead status change?

[Anonymous]

We are running a top of funnel awareness drip for a segment of our database and we're ready to add a new stream that provides our leads with a deeper dive (more product focused, rather than thought leadership content)... but I'm not confident I know how to do it properly.

I want to transition them based on them changing lead status to MQL. What trigger should I use to accomplish the transition?

[Josh_Hill13 · Accepted solution]

Depends on how MQL is setup in your system. I would generally run these as batch campaigns, not the transition.

• DVC: Lead Status=MQL
• Member of Engagement Stream X
  • Move to Stream Y

You may need to verify the field or if you should use Revenue Stage.

[Anonymous]

Excuse my ignorance - DVC?

[Grégoire_Miche2]

"Data Value Changed" when it's a filter in a batch campaign (the case here)

"Data Value Changes" when it's a trigger

-Greg