Sorry for the lay terms, but I am a lay person. I have been using the phrase "&adurl" as my marker in the Original Referrer value to determine the "source" of the Lead, i.e. paid vs. organic. However, this appears to be inconsistent. Any suggestions? Thanks.
"gclid=" will appear on referrals from both Google's paid search and display ad networks. If you want to differentiate display ads from paid search ads, the Original Referrer for display ads will start with "http://googleads". To differentiate Google natural search referrals, the Original Referrer will contain "google." and the Original Search Engine will be "Google".
We've seen various formats come through for our Google AdWords leads. We use the following flow steps to appropriately assign Google Organic vs. Google AdWords:
Choice 1: Original Referrer CONTAINS "adwords,googleads,gclid=" Change Lead Source to "Google AdWords Choice 2: Original Referrer CONTAINS "Google" Change Lead Source to "Google Organic"
Since the first choice is the only one that applies, all the non-paid links are assumed to be organic.
Adchoices