How do I create a token?

[Anonymous]

If I would like to add a new one, how do I do that? #marketorookie

[Anonymous]

If you click on the My Tokens tab when in the program, you will see 8 different token options on the right-hand side. Pick which you'd like for your token and drag and drop. Then just give it a name and value.


Here's more info: http://community.marketo.com/MarketoTutorial?id=kA250000000KysJCAS

[Anonymous]

I'm also having difficulty with this.  I'm attempting to create a token that utilizes the "Dear" field in the contact section of Dynamics, so that I can personalize our salutations in emails.  In looking at the image you've supplied above, I do not have the "Email Script" button in the "My Tokens" section.  Any ideas as to why that would be?

[Anonymous]

Thanks so much. Unfortunately, I don't see a My Tokens tab. I have all the rights in Marketo, including administrative, so I'm not sure why I can't find that tab. Any help on locating it? 

Thanks again! 

[Anonymous]

Hey Mariola,

It's not right here (you have to have selected a program)?

[Anonymous · Accepted solution]

My.tokens live on the program level as Kim says, but also on the folder level. This will make them apply for all programs within that folder. Do remember that these are tokens related to assets, not to leads. A new lead token is actually just creating a new field in the admin section. This can be used by using {{lead.Field Name}} instead of {{my.Program Token}}.

[Anonymous]

Thank you so much to both -- we finally figured it out! We came to a roadblock because one of our staff doesn't have Admin access. 

We got it now. Thanks so much for the swift responses.