How can we see the Web Visits(Web Activity) per Account in Marketo?

[sek_cha]

How can we see the Web Visits(Web Activity) based on Account names in Marketo? 

[SanfordWhiteman · Accepted solution]

Start with a Company Web Activity report.

Beyond that aggregate view, you’d export the Activity Log + Lead Database and group by the Company field.

[Darshil_Shah1]

Posting the link to the product doc explaining Company Web Activity Analytics report in Marketo for your ready reference. As mentioned in the doc, this report assumes that you have the Munchkin JS deployed on your website for Marketo to log webpage hits.

[sek_cha]

Thank you @SanfordWhiteman @Darshil_Shah1 for your insights.  Munchkin code is already deployed through Adobe Launch on the site.  I can find Page views as part web activity associated to the company name.  

What is the impact of having wrong Adobe organization mapping (Adobe IMS org ID) in relation with user web activities like Form fills, page views etc.. ? I don't think we can update the IMS Org ID once it for set up.

https://experienceleague.adobe.com/docs/marketo/using/product-docs/adobe-experience-cloud-integratio...

[Darshil_Shah1]

AFAIK (and per the documentation too), the Adobe IMS Org mapping is only required to integrate other Adobe applications (e.g., AEM, Audience Manager, etc.). It's not used for logging Marketo form submissions, munchkin JS hits, or anything that is Marketo-only. Also, as an end user, you may not be able to update the Adobe IMS org ID in your Marketo instance, but you could try checking whether the support team could do it or not from their end.