How can I trigger people who have not engaged with us last 90 days?

[Anonymous]

Any tips on how to trigger the people in the database who did not @engage with us last 90 days so they start interacting again? What kind of content would work the best?

[Grégoire_Miche2]

Hi Djana,

You can use a combination of "Not" filters (Not has clicked, not has filled out form, ...)

If you use scoring and do not set negative score for inactivity, you can also use a "not score was changed"

-Greg

[Josh_Hill13]

There are some threads on this.

1. Inactive List - Not X behaviors in past 90 days
2. design nurture to wake from the dead
3. stop emailing people who don't respond.