Hidden Unsubscribe Field not changing Lead Info

[Anonymous]

Hello!
I created an Unsubscribe page that contains the hidden field "Unsubscribe," where the default value is set to "true." The only problem is that when I fill out the form for one of our proxy leads, Marketo doesn't change the the Lead Info to reflect that the lead has opted-out (The check box remains unchecked.) I have tried using true, TRUE, True, YES, yes, Yes, 1, and 0 with no results. I need a Marketo master to make my mission manageable... I need help, please. Thanks!

Jesse

[Anonymous]

Is Maketo recognizing the data change? Can you see this on the proxy leads actiivity?

If you're seeing the activity change and revert you may have other issues. 

Build a workflow that says if filled out form X, change data value unsubscribe true. 

[Anonymous]

Hi Timothy,
Thanks for the speedy reply! Marketo is NOT recognizing the data change, the action is not being displayed in the activity log. I tried using a field that was not hidden and just a regular checkbox and the data did change to "true" in the Activity Log and the Lead Info. We have tested this on different leads and different form implementations. I had already created a smart campaign that changed data value unsubscribe to true, but I was under the impression that Marketo should do this for me automatically if I use the hidden Unsubscribe field. The system doesn't seem to be FAD. Thank you for your time.

Jesse

[Josh_Hill13 · Accepted solution]

Turn off Prefill on that hidden field.

Marketo should flip the field if the Form sets its to TRUE. You do not need an extra flow.

[Anonymous]

Josh! You're a genius! It worked! Thanks for the good advice and also for that great "Guide to Marketo;" it's very helpful. Tim and Josh, you guys rock!

[Grégoire_Miche2]

The idea is here:

-Greg

[Dan_Stevens_]

I believe the issue here with this use-case is Marketo considers boolean fields that are unchecked as actually having a FALSE/NO value.  Which is why prefill should be turned off for all hidden boolean fields.

[Grégoire_Miche2]

Hi Dan,

Yes, it should. The problem being that it is so easy to ignore it, driving users to forget about it. It is especially painful when you discover after a few months that hundreds of people who have filled out the "unsubscribe" from are still "unsubscribe = false" in the DB...

-Greg