Has anyone implemented transactional messages in Marketo using any of the available APIs?

[Anonymous]

Hi, 

We are currently using Storefront as our e-commerce platform and trying to figure out if anyone has used Marketo to send transactional messages?  If so can we chat?

Trying to figure out the best way to implement this considering each order and shipping confirmation will have unique dynamic fields we will populate per lead.  

Thanks.  Nimisha

[Josh_Hill13]

Sure, you would need to have Marketo listen for changes to a value passed from the ecommerce software.

Call up the folks at Perkuto.com to see what they say. They've done some integrations.

[Anonymous]

This is definitely possible. Here's the Marketo Developers Blog post on how to do this:
http://developers.marketo.com/blog/sending-a-transactional-email-from-marketo-using-the-api/

[Anonymous]

Thank you!  Do you know any current Marketo customers that are doing this that are willing to chat with us?  Thanks!

[Anonymous]

Unfortunately, I do not have any customer references. It is approach recommended by support team as well, so it is well tested by a number of customers.



 

[Anonymous]

Thanks Murtza.  How are we to store the dynamic elements, ex. the products our customers purchased and product description, unqiue subtotal, do they all need to be stored as a demographic field then called by using a token?  The documentation was limited so would like to get more information on this.  Thanks!

[Anonymous]

You store them as a token, and override the default token values by passing new values for them via API.

[Kenny_Elkington]

Hi Nimisha,

A little clarification regaridng Murtza's explanation, you specifically need to create a Token local to the parent program of your email asset which you wish to update.  You can find an explanation of how to do so here: https://community.marketo.com/MarketoTutorial?id=kA250000000KyptCAC  In the email which is being sent by your requested campaign, you embed these tokens, and then they are replaced by the information specified in your API call when the email is processed and sent.

[Anonymous]

Ah so glad someone else is takling some ecommerce API work. We're about to go through and investigate builidng out a full integration with Magento Enterprise to build our transactional based email programs. 

It would be huge to hear what other customers are doing/how they're doing it. 

[Anonymous]

Thank you Kenny!  I will take a look at that.