Hard Bounce - Category 1 - Anti Spam

Anonymous
Not applicable

Hard Bounce - Category 1 - Anti Spam

If there is a hard Bounce, category 1, Anti-Spam reason, Marketo sets the Email Suspended flag to true for 24 hours.  I understand that this email suspended flag=true never goes away unless you run a smart campaign to do so.

However, my question is this:  If a Category 1 hard bounce occurs multiple times on the same lead record, is there a limit to how many times this can occur before Marketo wil flag something else?  And if so, what else is flagged?  Is Marketing Suspended flagged at some point?

Thanks for any input out there...
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2 REPLIES 2
Josh_Hill13
Level 10 - Champion Alumni

Re: Hard Bounce - Category 1 - Anti Spam

No, the lead will also be marked as Email Invalid in certain circumstances, such as this one.

I recommend setting up a flow to look for Hard Bounced at least twice and then setting them to Blacklisted or Email Invalid=T. This will be safer.
Anonymous
Not applicable

Re: Hard Bounce - Category 1 - Anti Spam

Thanks for the input, Josh!