Google's change and how it affects tracking email open rates

Anonymous
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Google's change and how it affects tracking email open rates

Google today announced a change to how images are rendered and tracked in Gmail.  The change affects our ability to track email open rates through Gmail for the desktop, and will affect email opened through Gmail apps for Android and iOS in the near future.


The Marketo Engineering team is working on a solution to this problem.  Please stay tuned for additional information. 
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25 REPLIES 25
Anonymous
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Re: Google's change and how it affects tracking email open rates

Thanks for keeping us up to date!
Anonymous
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Re: Google's change and how it affects tracking email open rates

At first, automatic image loading seemed like a great thing. Then I found out they're going to be cached, which basically means complete loss of open rate data for Gmail (well, I guess you would get 1 open). Please keep us updated, thanks!
Anonymous
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Re: Google's change and how it affects tracking email open rates

Subscribing. Thanks for the update.
Jenn_DiMaria2
Level 10

Re: Google's change and how it affects tracking email open rates

Also subscribing.  Interested in hearing other responses!
Anonymous
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Re: Google's change and how it affects tracking email open rates

Subscribing. Thanks, Cheryl!
Anonymous
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Re: Google's change and how it affects tracking email open rates

subscribing
Michelle_Tizian
Level 10

Re: Google's change and how it affects tracking email open rates

Glad I visited the community today to see this.  Thanks for posting!
Alex_Stanton1
Level 9 - Champion Alumni

Re: Google's change and how it affects tracking email open rates

subscribing
Anonymous
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Re: Google's change and how it affects tracking email open rates

Also subscribing to this but I have a question. 

For Outlook - does the preview pane count as an open? Im thinking No but they did see the content of your email...

Thanks!