My team is seeing a discrepancy between external URL page views being reported in Google Analytics and Marketo's (anonymous and known combined) web page activity report. How does each system qualify a page view and could this be causing Marketo's reports to be significantly lower than GA?
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There is already at least one good thread on this topic.
Integrating Google Analytics with Marketo
Google Analytics and Marketo: Events and Forms and APIs, Oh My!
Page Views in Marketo versus Google Analytics
7 Reasons for seeing gaps between RTP and Google analytics ****
There is already at least one good thread on this topic.
Integrating Google Analytics with Marketo
Google Analytics and Marketo: Events and Forms and APIs, Oh My!
Page Views in Marketo versus Google Analytics
7 Reasons for seeing gaps between RTP and Google analytics ****