Glossary for triggers rules types

[nsoria1]

Hi team, hope you're doing well.

Wanted to know if there is a glossary for the rules on Marketo Smart List triggers.

I have the followings rules triggers and I am looking forward to understand each of them to understand how they works.

Thanks,

Nicolas.

rules_triggers_id
Clicks Link in Email
Opens Email
Fills Out Form
Campaign is Requested
Email is Delivered
Data Value Changes
Visits Web Page
Added to List
Progression Status is Changed
Segment Changes
Revenue Stage is Changed
Email Bounces
Lead is Created
Score is Changed
Job is Updated
Email Bounces Soft
Unsubscribes from Email

[SanfordWhiteman · Accepted solution]

The majority of those are self-explanatory, I’d hope?

• Clicks Link in Email: Clicks a tracked link in an email
• Opens Email: Downloads the email tracking pixel
• Fills Out Form: self-explanatory
• Campaign is Requested: A Smart Campaign using the Campaign is Requested trigger is called by another process
• Email is Delivered: Recipient’s mailserver accepted the email
• Data Value Changes: self-exp
  
• Visits Web Page: self-exp
  
• Added to List: self-exp
  
• Progression Status is Changed: Progression Status is the same as Program Status in the UI
  
• Segment Changes: self-exp
  
• Revenue Stage is Changed: self-exp
  
• Email Bounces: Email rejected with a permanent error message
  
• Lead is Created: self-exp
  
• Score is Changed: self-exp
  
• Job is Updated: Job Custom Object record is updated
  
• Email Bounces Soft: Email not attempted due to config errors or rejected with a transient error message
  
• Unsubscribes from Email: Changed Unsubscribed field to true based on interaction with a specific email asset
  

[nsoria1]

Hi Sandford, thanks a lot for the response.

Yes, some of them are self explanatory but wanted to confirm the meaning to infer it those are looking for an activity (creation or movement) or looking for a change in a field (such as the Data Value Changes).

[SanfordWhiteman]

They are all activities, by definition, so it would be confusing to label them another way. In Marketo, Data Value Changes is an activity type.