Global MOPs vs Regional MOPs

[Rachel_Flora1]

I am building out the structure for Global MOPs versus Regional MOPs/Marketing teams ie what global marketing operations does versus regional teams. I'd love to hear what others are currently doing and best practices if any.

[Josh_Hill13]

This depends on the size and structure of the org...and the size and structure of your MAP.

What do you envision the MOP team doing at each level? Some thoughts:

• Global MOP - set policies, own system, train other MOPs and campaign managers
  • Regional MOP - less access, more about local support, possibly just campaign managers OR ensures campaign managers and marketers are following the rules. In a very large org, or a BU level vs a Regional level, this role could be very different. Region is more about support; BU level might be more of a real admin job.

I personally find that you need to be careful with the Regional concept and that these are trained operations people, not marketers who are given this access.

[Rachel_Flora1]

Thanks for your reply! As of right now, I am the sole Global MOPs person and there are no regional MOPs people. This may change in the future but this is currently how it is structured today. I am just curious as to what other teams are doing.