Hello - I wanted to see if anyone knew of any limitations to using GIFs in Marketo emails? I had uploaded a GIF in the Design Studio and uploaded the image to the email. I was able to view the GIF just fine on a MAC, but was unable to see it on a PC.
We recently sent out an animated GIF as an email header on one of our emails. We came across the same issue you are having in regards to the GIF not rendering (animating) on all devices and OS. Our solution was to not host it in Marketo but instead host the GIF on our servers and link to the GIF like you would an image. After doing that, we had no issues getting the GIF to animate across the board.
That's the only way you ever embed a GIF in Marketo, as the remote src of an <img> tag.
after doing that, we had no issues getting the GIF to animate across the board.
Extremely doubtful: a web host is a web host, and the client app doesn't distinguish between hosts when deciding.whether to animate a GIF. The versions of Outlook that don't animate GIFs don't care where they're hosted.
We had a really hard time with the Marketo templates and hosting images in Marketo. Not sure if it had to do with the way the templates were coded or what as I am not an HTML coding expert. All I know is that we had more success with images and, especially, GIFs when they were not hosted in Marketo.
You didn't solve the incompatibility of Outlook with animated GIFs by re-hosting images. This is a profusely-documented restriction of Outlook, and the people who do the deepest possible testing of such things (Litmus, CampaignMonitor, dedicated providers of animated GIF-based countdown clocks) all agree: there is no support possible.
I wanted to know if you have heard any updates on this topic. My company is looking to add animation to our emails but we unsure if the animation will work for most of our database. My manager recently received a marketing email from Conex. They had what I think is a GIF and it played immediately when the email was opened.(We are using Microsoft Office 365 ProPlus) Do you think there are new methods to make this possible? I saw on Microsoft's website that they still do not support this type of animation but in the case of this email sent it worked.
Were you using Microsoft Office 365 on a Mac or on Windows? And were you viewing the email in your browser or in the desktop app. GIF's should animate in the browser (Outlook.com) or in Outlook on Mac. In Outlook on Windows the GIF will show an image of the first frame of that GIF but won't animate. It's always good to design your GIF's so that the first frame is a relevant image for email clients where the animation isn't supported.
Yes, you can use GIFs in emails. A couple of things to be careful of with these is that they can cause inbox placement to be low and they don't work well with Outlook.
I believe by GIF you meant animated GIF? That is the issue on the client side, not Marketo. Some email clients (like Outlook for Windows) don't support animated GIFs. Check out this post for more info: A Guide to Animated GIFs In Email
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