I'm looking for your advice. We are creating a new gated resource section on our website for whitepapers and on-demand webinars. Would you recommend that we send them the whitepaper via email or make it available immediately after completing the form?
The benefit to sending it via email is that we force users to provide valid emails, but it degrades user experience because they will receive an email for every asset they select and it complicates the workflow in Marketo.
The benefit to providing the resources after the form submission is that the site visitor will get their download immediately, but they might provide us with a fake email.
I like Kimi's "Email me the report" button too! We may do that since that is what we actually do. However, there are services like StrikeIron, that can validate the email address in real time, which removes the need to actually send a delivery email with the link. We are considering moving to this in the future.