Forward to A friend

[Anonymous]

If i want to add a forward to a friend token in an email campaign, is there a way for me to track who forwards to a friend?

Thanks

[Anonymous]

Yes, you can create a smart list to see who clicked the link with the token in it.

[Anonymous]

This article also gives you an idea of your options as far as tracking the token: 
https://community.marketo.com/MarketoArticle?id=kA050000000L8IBCA0#view-forwarding-activity

Hope that helps!

[Anonymous]

You can also use litmus to track who forwards any email without needing a token. They have a great analytics tool that works with marketo emails. - Jeff

[Chris_Willis1]

Use the "Sent Forward to a Friend Email" trigger to track who sends. 

[Anonymous]

Thanks guys!

[Anonymous]

One last thing- if i'm tracking who clicks "forward the email", how would i track to see if the receiver actually clicks a link in the forwarded email?

[Anonymous]

You should be able to use the same filter/trigger, Click Link in Email, then specify the email. I have not done it myself, but I assume that should work. 

[Anonymous]

To follow up on this topic, what if I wanted to use a token to personilze a new email to the person who was forwarded an email using the first name of the lead who forwarded the email?

Example:

John forwards an email he received to Sally

Then, I want to have another email go to Sally that says something like "Your friend John thinks you would be interested in....etc, etc"

Is there a way to have this a) all be autimated through triggers and b) attribute the correct forwarding person with the new associated lead?

Thanks!